Prestigious TV Entertainment Powerhouse Taps Texas Advertiser for Exposure

HOUSTON, TX (MMD Newswire) April 26, 2012 — DIRECTV, one of the world’s premier TV entertainment companies, has chosen The Greensheet, the original classified publication of Texas, to advertise its services throughout the State of Texas.

Kathy Douglass, CEO of The Greensheet said, “Our paper has brought buyers to our customers for over forty years. We are so happy to help bring customers to a reputable brand like DIRECTV.”

Results-Driven Decision

DIRECTV originally advertised with The Greensheet in November of last year with 100,000 inserts in Houston and 100,000 in Dallas. After a successful initial run, the company bought a full slate of insert advertising, placing 770,000 inserts throughout the publication’s 20 editions. Based on its initial success, the well-known TV entertainment brand decided to renew that contract again this week.

The inserts serve as an effective complement to the company’s current direct mail sales and marketing strategy. By reinforcing its message in The Greensheet’s pages, DIRECTV hopes to improve exposure and increase the likelihood of sales.

So far, the move has been effective.

Elite Sales Accomplishment

DIRECTV’s Texas-wide full-press run is just one success in a string of recent sales achievements for The Greensheet. The company’s sales numbers are on pace to top last year’s by a wide margin (over 8%). The Greensheet has a reputation for outperforming already impressive sales output on a regular basis.

“Companies like DIRECTV advertise with us because we bring them results,” said Clint Finch, The Greensheet’s National Sales Manager. “Our media consultants bring a broad, knowledgeable skill set to the table. We want our customers to benefit from not just our elite distribution, but also our proven sales strategy.”

About The Greensheet

The Greensheet, a free classified publication, is the leading connection between local buyers and sellers. The Greensheet’s neighborhood-focused advertising has made it easy to buy, sell or advertise in specific communities, creating new business opportunities for local companies. Combining effective business and community activity, The Greensheet has served as the smart, practical and affordable choice for buyers and sellers for more than four decades. The company delivers print publications in Houston, Austin, Dallas and Ft. Worth. More than one million readers every week rely on The Greensheet for classified ads, employment, real estate, cars, and service listings.

For more information, check out The Greensheet’s Website: www.thegreensheet.com

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Viewers will learn about the importance of a sound financial plan, and how State Farm is ready to help

Pompano Beach, FL (MMD Newswire) April 24, 2012 — State Farm® recently completed their shoot for BrandStar Entertainment’s popular morning show “The Balancing Act”. The upcoming segment, which features Joe Monk, State Farm Senior Vice President, will air in on April 26th at 7:00 am (ET/PT) on “The Balancing Act” on Lifetime TV.

In the upcoming segment, Monk will inform viewers about the importance of financial planning to help them reach their dreams, and how State Farm is ready to help. Monk stresses that women especially – because they influence household financial decisions – need to get a financial strategy in place.

“‘The Balancing Act,’ with its focus on women, has provided State Farm a great forum to further educate individuals about the importance of a sound financial plan,” says Monk. “State Farm has a long history of providing customers with an outstanding array of products that help them manage the risks of everyday life, recover from the unexpected and realize their dreams.”

” We are proud to partner with ‘The Balancing Act’ on this segment to illustrate women can, in fact, create a successful financial future and that State Farm has the capability to assist them wherever and whenever they need,” continues Monk.

For more information, please visit http://www.statefarm.com.

About “The Balancing Act” on Lifetime Television

“The Balancing Act”, America’s premier morning show airs weekday mornings on Lifetime Television at 7:00am (ET/PT). These days the modern woman is trying to balance it all and the mission at “The Balancing Act” is to bring solutions to them to help them balance life, career, family and most importantly themselves. “The Balancing Act” is a Branded Entertainment show that entertains, educates and engages the viewer.

For more information please contact us at: http://www.TheBalancingAct.com.

About BrandStar Entertainment

BrandStar Entertainment is known for their cutting edge content driven women’s programming, including “The Balancing Act” on Lifetime Television. The Balancing Act TV show inspires and empowers women with entertaining and educational segments, placing them in the best position to achieve success in every aspect of their lives.

For more details about BrandStar Entertainment please visit http://www.brandstartv.com

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Brings Experience in Construction, Solid Waste and Environmental Law

Lyndhurst, NJ (MMD Newswire) April 24, 2012 — Scarinci Hollenbeck is pleased to announce that Peter R. Yarem has joined the firm as partner. Mr. Yarem’s experience and expertise will further strengthen the firm’s growing Lyndhurst, New Jersey office.

“We are pleased to add Peter Yarem to our group of partners,” said Managing Partner Donald Scarinci. “His experience only adds to the potential of Scarinci Hollenbeck, and we are confident that he will continue to help us grow our practice.”

Mr. Yarem has more than 30 years of experience in complex commercial litigation, arbitration and regulatory compliance. He concentrates a large part of his practice in construction law and in solid waste and recycling law. Over the past two years, Mr. Yarem has successfully handled the largest commercial foreclosures ever litigated in the counties of Monmouth ($46 million) and Bergen ($42 million). Mr. Yarem is admitted to practice law in New Jersey, the United States District Court for the District of New Jersey, and the U.S. Court of Appeals for the Third Circuit.

Mr. Yarem is currently the Chair of the New Jersey Solid Waste Utility Attorneys’ Committee. He is also a member of the National Solid Wastes Management Association and the New Jersey Business and Industry Association.

“I am thrilled to join Scarinci Hollenbeck’s prestigious group of partners,” said Peter Yarem. “Scarinci Hollenbeck upholds the highest legal standards and I am excited at the prospect of contributing to their reputation as a top-rated law firm.”

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About Scarinci Hollenbeck

Scarinci Hollenbeck (www.scarincihollenbeck.com; @S_H_Law) is a New Jersey/New York Metropolitan area law firm that serves a diverse group of clients in numerous industries. A full service, general practice law firm, it retains a highly trained legal team with expertise in several areas, including Corporate Transactions and Business Law, Bankruptcy and Creditor’s Rights, Environmental and Land Use Law,Litigation, Public Law, Commercial Real Estate, Sports and Entertainment Law, and Tax, Trust and Estate Law. Top-tier personnel, innovative technology and superior client service add to Scarinci Hollenbeck’s reputation as one of the most highly ranked law firms in the New Jersey/New York Metropolitan area.

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