
DervalResearch is back with more HQ data – and this time it’s really personal
Chicago (MMD Newswire) May 3, 2012 — Donald Trump may have funny hair, but he has a bankable face. US President Barack Obama’s face indicates a very testosterone-driven Hormonal Quotient®, or HQ, well-suited for the role of the most powerful man in the world. So says Diana Derval, renowned Adjunct Professor of Marketing and Innovation at the Robert Kennedy College, and president of the scientific market research firm DervalResearch. Professor Derval claims you can tell a lot about a person by certain distinct physical traits, or “biomarkers,” such as the face shape and the relative lengths of the index and ring finger. These biomarkers indicate a person’s Hormonal Quotient®, which in turn is determined by prenatal hormone exposure. And this, says Professor Derval, is research that benefits every one of us, whether we want to be a president, a real estate mogul, or just a happy and fulfilled individual.

Why is it so important for all of us to know our Hormonal Quotient®? Professor Derval has a simple and decisive answer. “We are our hormones,” she states, and in her new book, “Hormones, Talent, and Career: Unlock Your Hormonal Quotient®” (Springer Berlin Heidelberg, 2012), she and co-author Johan Bremer demonstrate the extent to which this controversial statement is true. “Hormones are really the guys that are pushing the buttons in our body,” Professor Derval explains.

Professor Derval is the brains behind the Hormonal Quotient®, an assessment tool with a range of potential marketing, science, and even medical applications. In her second book she and her co-author reveal more eye-opening research about the wide-ranging effects of prenatal hormone exposure on every aspect of our lives. This time they make it more personal, switching the focus of HQ research from product branding to the boardroom, the classroom, and the bedroom.
While there are many different types of hormones in the human body, much of Professor Derval’s work has centered on prenatal exposure to sex hormones, namely, estrogen and testosterone. She has documented several distinct hormonal “types,” or gender polymorphisms, in both men and women. These gender polymorphisms are determined by the relative amounts of prenatal exposure to estrogen and testosterone.
Professor Derval introduced her Hormonal Quotient® research to a broader audience in her previous book, “The Right Sensory Mix” (Springer, 2010). Though very accessible to the general reader, that work was targeted mainly to marketing and branding professionals to
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